Mudra Madhukar Kamath on a high

Many wondered about the well being of the branch. Did that worry Mudra’s top boss? Barring one occasion, where Madhukar Kamath, managing director CEO Mudra, issued a public rebuttal to canada goose Triton’s Ali Merchant’s remarks, he and his team worked quietly.

Until now.

Kamath, today, has canada goose black friday sale many reasons to talk. And, for all canada goose coats on sale the canada goose outlet uk good ones. The last six months have Canada Goose Online been very good for the agency. The Mumbai branch, canada goose outlet shop in particular, has picked up quite a few canada goose uk shop lucrative businesses. Philips being the prime one among them. While it could be argued that Philips came to Mudra through global alignment via DDB, but that does not discount the hard work that goes into nurturing the business.

Philips is just half the reason Mudra is smiling. It successfully reclaimed its place in HPCL’s roster of agencies. Then, canada goose factory outlet it won cheap canada goose the creative business for SBI. And just Canada Goose Jackets recently, it picked up Donear Suitings (the agency will be launching the apparel company’s new brands) and Zenith canada goose factory sale canada goose outlet uk sale Computers.

Philips, which alone is canada goose outlet canada goose outlet pegged at Rs 50 crore, and the other four accounts SBI, HPCL, Donear Suitings and Zenith contribute a cumulative billing of Rs 100 crore to Canada Goose Coats On Sale the branch’s kitty.

«Thus, not only has the Mumbai branch recovered from the canada goose outlet nyc loss of Reliance IndiaMobile, we have also grown by 50 per cent in the last six months,» says a senior Mudra source.. While a small part of the growth is from acquisitions, the majority is from existing businesses.

Among the major brands that have been part of the branch’s organic growth are Air India, LIC, Godrej, Big Bazaar and Reliance (Energy, Pipes, Capital, Recron)

Kamath ascribes the turn around to the agency’s canada goose outlet sale sharp focus and putting together a good creative team. «One year of hard work is now paying off. It was last year that Ryan Menezes joined us and right through the crests and the troughs, he has guided the creative team. And, he continues to that. In canada goose outlet online uk fact, it is the partnership of Jude Fernandes and Ryan that has produced fantastic results, which is amply evident from the scores of businesses that the branch has won.»

Menezes, national creative director, attributes the success to «fresh thinking». «We have all toiled together and today, if we have nine nominations at the New York Festival, it is because this team canada goose black friday sale of young people is resonating with great ideas and energy.»

It was not just creative thinking alone that has won the clients’ confidence. Jude Fernandes, president, Mudra, Mumbai, says, «It’s a result of canada goose outlet in usa some extraordinarily good team work among the core teams that worked on the businesses across account management, strategic canada goose outlet toronto factory planning and creative.» 2005 agencyfaqs.